New Balance has opened its first store in Bengaluru, located on Brigade Road.
Bengaluru (Karnataka), August 7: New Balance, one of the world's fastest-growing sports brands, has unveiled its latest retail concept on Brigade Road, Bengaluru. This move highlights the company's strategic expansion under its newly launched Indian subsidiary. Since early 2024, New Balance has been increasing its presence in several cities, with Bengaluru now added to its list.
The new store represents a blend of sports and culture, designed to cater to both professional athletes and lifestyle enthusiasts. Spanning two storeys, it offers an engaging and welcoming environment. The Brigade Road location features a curated selection of performance and lifestyle products, including the iconic 1080, 550, 327, and 9060 models. Customers can explore New Balance’s innovative Fresh Foam X and FuelCell technologies within this vibrant retail space.
Radeshwer Davar, Country Manager for New Balance India, expressed his enthusiasm about this milestone: "We are thrilled to open our first store in Bengaluru, right in the heart of the city on Brigade Road. Known for its youthful energy and passionate sports fans, Bengaluru is an ideal location for our expansion in India. We invite the people of Bengaluru to experience New Balance at our new store."